Love of iPhone - Breathing Space Blog

Humanity on the brink: In his article "You Love Your iPhone. Literally" appearing in the New York Times, author Martin Lindstrom says, "WITH Apple widely expected to release its iPhone 5 on Tuesday, Apple addicts across the world are getting ready for their latest fix."

"But should we really characterize the intense consumer devotion to the iPhone as an addiction? A recent experiment that I carried out using neuroimaging technology suggests that drug-related terms like “addiction” and “fix” aren’t as scientifically accurate as a word we use to describe our most cherished personal relationships. That word is 'love.'”